Cristiano Ronaldo, the renowned footballer and connoisseur of luxury watches, has made a significant investment in the online marketplace Chrono24.
The company, which announced the news on Tuesday, July 11, revealed that Ronaldo has acquired an undisclosed stake in the company, becoming a shareholder.
In a photograph shared on Instagram, the 38-year-old former Manchester United and Real Madrid player posed alongside Tim Stracke, the co-chief executive and founder of Chrono24.
The announcement garnered great excitement among watch enthusiasts worldwide, as Ronaldo’s passion for timepieces merges with his business acumen to elevate both to new heights.
Chrono24, established in 2003, prides itself on featuring an extensive selection of over 530,000 watches sourced from more than 3,000 dealers. This online marketplace has attracted several notable shareholders, including Aglae Ventures (the family investment company of Bernard Arnault), General Atlantic, Insight Partners, and Sprints Capital.
Ronaldo’s investment in Chrono24 comes as no surprise given his well-known affinity for luxury watches.
The football superstar, currently playing for Saudi Arabian side Al-Nassr under a staggering £175 million per year contract, has amassed a personal collection of timepieces worth approximately £5 million.
From the exquisite £1.6 million Franck Muller and Van Cleef & Arpels watch adorned with 474 white diamonds to the unique Hublot ‘Masterpiece’ valued at a minimum of £800,000, Ronaldo’s taste in watches exemplifies opulence.