Pepsi unveils Rema and Ayra as new brand ambassadors
Mavin Records stars Ayra Starr and Rema, entered the history books today as they were officially unveiled as Pepsi Ambassadors on the Big Brother Naija show.
In what appears to be a climax of a week long series of Pepsi excitement, with the thrilling #ForTheLoveOfIt campaign, the two talents were unveiled to the Big Brother housemates, following the successful completion of the Pepsi task, where the top 3 winners would receive N2.5m (+ one year supply of Pepsi), N1.5m and N1m respectively, plus an all expense paid trip to the One Africa Music Fest in Dubai. Each member of the best group will also get N500k + a VVIP experience at the One Africa Music Fest in Dubai.
By signing Ayra and Rema, the brand has proven once again that they have Naija on lock not just in refreshment but in music too.
Welcoming the ‘Soundgasm’ crooner on it’s official Instagram page, Pepsi said, “Another banger, for the love of music! Welcome to the family @heisrema.”
“You can’t kill her vibe cos’ it’s the Pepsi vibe. Welcome to the family @ayrastarr,” Pepsi captioned a post shared to its 237k Instagram followers.
The duo joins the likes of Tiwa Savage, Teni, Burna Boy, DJ Cuppy, Wizkid, Davido, and Tekno, etc in the Pepsi Family.
Top celebrities including singer, D’Prince, who discovered Rema, congratulated his protege on bagging the endorsement deal.
“More Wins!! Congratulations @heisrema on your new endorsement deal with @pepsi… We Just getting started! Big up the team,” D’Prince captioned on Instagram alongside a photo of the singer signing his Pepsi contract.
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Also, social media influencer, Tunde Ednut, joined the train by celebrating both stars on his Instagram page.
“Congratulations to Ayar Starr and Rema, the latest #PepsiAmbassadors. They join an exclusive list of the biggest names in Naija music after they were announced during the #PepsixBBN task today. They will also be performing at the #BBNaija eviction show, LIVE. Set your alarms for another banger and major vibes,” he shared with his 1.2 million followers.